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What is Local SEO?
Local SEO is the process of optimizing your online presence to attract more local customers. It's about ensuring your business appears prominently in search engine results when people search for products or services in your area. Think of it as your digital storefront, designed to draw in local customers.
Why is Local SEO Important?
In today's digital age, consumers often turn to search engines to find local businesses. Strong local SEO means that when potential customers search for what you offer, your business is more likely to appear at the top of the search results.
This increased visibility can lead to more foot traffic, phone calls, and online inquiries.
Ignoring local SEO is like missing out on a prime location for your physical store. It's where your potential customers are searching, and you want to be there to welcome them.
A Google Business Profile is your business's online identity on Google Search and Maps. It's a free and essential tool for local businesses to connect with customers, boost visibility, and drive traffic.
Why is it important?
A Google Business Profile is often the first impression potential customers have of your business. It provides crucial information like your address, phone number, website, and opening hours. It also allows customers to leave reviews, which can significantly impact your online reputation.
Key Features and Benefits:
Increased visibility: Your business appears in local search results and on Google Maps.
Customer engagement: Respond to reviews, answer questions, and build relationships with customers.
Local SEO boost:
Optimise your profile to improve your search engine rankings.
Direction and calls:
Customers can easily get directions to your business or call you directly.
Showcase your business: Upload photos and videos to highlight your products or services.
A well-optimised Google Business Profile is a cornerstone of a successful local marketing strategy. It's your opportunity to shine and attract more customers
A Google 360 Tour is an immersive, interactive experience that allows potential customers to virtually explore your business. Imagine bringing your storefront to life online, 24/7. With detailed, panoramic images, customers can step inside and get a feel for your space, products, or services.
Why is it important for your local SEO?
Google loves fresh, engaging content. A 360 tour is a rich piece of media that can significantly boost your local search rankings. It shows Google that your business is active, up-to-date, and provides a valuable experience for users. This can lead to higher visibility in search results and more potential customers finding you.
Enhance your website and social media.
A 360 tour is a powerful tool to enhance your online presence. Embed it on your website to give visitors a unique and engaging experience. Share it on social media to generate excitement and encourage shares. It's a fantastic way to showcase your business and stand out from the competition.
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